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Our Story
Our journey began with our founder, Bobbi Vargas, a public speaker, celebrity makeup artist, and passionate advocate for wellness and beauty. After spending years helping others achieve their financial and beauty aspirations, she noticed a troubling pattern — people were reaching great heights of success, only to watch their achievements crumble due to health issues that could have been prevented with proper self-care and awareness.
She realized that the standard practices of self-care — working out, journaling, meditating — were no longer enough in our fast-paced world. Bobbi sought to create something more impactful, more in tune with the modern individual's needs.
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Bodela was born as a haven for those looking to rebuild and strengthen their foundations of health, wellness, and self-love. Bobbi invested years in scientific research, painstakingly developing products centered around holistic wellness and tranquility.
Our product line reflects the realization of her vision — a collection of self-care products and services designed to be integrated seamlessly into your daily life, amplifying your self-love and wellness journey.
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"In the pursuit of wellness, remember that you are your most significant project and investment. Nurture your body, nurture your mind, and above all, love yourself deeply. That's the Bodela way."